 |
 |
|
|
| David Pickett &
Associates, a personal injury law firm with
principal offices in Fort Worth, Texas, selected
ROI Advertising and Communications to help
give a new face to its already successful
online presence. ROI translated existing content
and structure directly into a new format,
bringing a more professional, clean appearance
to the firm. The development effort culminated
in November of 2002 with the launch of a newly
refinished HurtLawyer.com. |
|
|
|
|
|
|
|
|
 |
| The newly
redesigned Hurt Lawyer website uses
a soothing color pallette, presenting
the information in a polished, crisp
manner. |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
| While the existing HurtLawyer.com
website had been effective in bringing in
new clients, the firm wanted a new look and
feel to represent itself on the Internet.
ROI designed a new logo for the firm, chose
typefaces, color and imagery for the purpose
of invoking the desired emotional response
from visitors to the website, and set to work
on a redesign for Pickett. |
|
With a major focus of David
Pickett and Associates
being the defense of those injured through the negligence
of others, images of pharmaceuticals, doctors, automobile
accidents and nursing homes were used to catch the visitor's
eye. Prominently placed beneath these pictures is the
800 number the firm uses to promote itself - a major
focus of existing advertising efforts. Contact information
appears on each page, and much of the content directs
visitors to one of several online evaluation forms that
the firm uses to gather and classify information - another
focal point of the website.
In addition to the almost complete
absence of harsh colors, ROI employed more subtle design
elements to achieve the desired visual results. The
restrained, grid-based layout and the choice of classical
typefaces such as Garamond reinforced themes of stability,
calmness, credibility and experience - qualities essential
to the public image of David Pickett and Associates.
Care was taken to ensure the disclaimer on the site
was easily accessible and fulfilled all legal requirements
for a Law Firm's web presence.
The new website accomplishes its goals
more efficitently than ever; it has become a valuable
communication and marketing tool for the firm. These
are the kinds of web services ROI Advertising and Communications
engage in every day for their clients. Take a look at
the new Pickett & Associates website, and then give
us a call. We can do the same for you.
|
|
|
 |
|
 |
|
 |
|
Ft. Worth -
Corporate Office
5001 Brentwood Stair Rd.
Ft. Worth, Texas 76112
phone: 800.464.9564
fax: 1.877.371.4160
FtWorth@roiac.com
|
|
|
 |
|
Dallas -
Web Office
P.O. Box 181569
Dallas Texas 75218
phone: 800.464.9564
fax: 1.877.371.4160
Dallas@roiac.com
|
|
|
 |
|
