| Since the time Prettyman
& Associates first made efforts to build
and maintain a website, the company had grown
by leaps and bounds. Unfortunately, as is
all too common among companies experiencing
explosive growth, the corporate web presence
did not evolve along with the company. Information
presented on the website was clear, but unorganized.
Navigation was confusing and inconsistent.
The site was only telling part of the story;
it was time for a change. |
|
ROI began by gathering all
the content to be presented,
organizing it into a comprehensive, hierarchal site
plan. Following planning meetings with Prettyman, the
development team went to work, applying all their knowledge
of design, usability, and web programming. Focal points
of the Prettyman marketing strategy were emphasized
beginning with the home page. Interior pages were planned
to preserve continuity and direct the visitor toward
core offerings. Current identity and branding practices
were easily translated to the web. Crucial information
such as certification numbers and contact information
now appear on every page. The Prettyman message became
clear - but only half of the work was finished.
Attention
to detail is paramount in the development methodology
of ROI, and the Prettyman development effort was no
exception: the website was designed to display on monitors
with resolutions as low as 800 x 600 pixels, and as
images were highly compressed and used sparingly, the
site loads quickly on a 56k modem connection. This allows
Prettyman to reach users even on the oldest computers
using the slowest internet connections. In addition,
a secondary navigational menu, composed of hypertext
links, makes the new site both compliant to internet
disability regulations and easily indexed by search
engines.
The new Prettyman & Associates
website is no longer a novelty; now it is an important,
valuable communication and marketing tool. These are
the kinds of web services ROI Advertising and Communications
engage in every day for their clients. Take a look at
the new Prettyman website when it opens in a few weeks,
and then give us a call. We can do the same for you.
|
